THE IMPERIAL EDUCATION OF 21ST CENTURY: A STUDY OF INDIA’S ROARING LION EDTECH BYJU’S AND IT’S HUNTING
I. INTRODUCTION India’s one of the largest online education service provider BYJU’S is a registered private company under the name of ‘Think and Learn Private Limited’. It is Founded in 2011 by the Raveendran Byju (Founder, MD and CEO) and Divya Gokulnath (Co-Founder). The Company falls under the Information Technology sector in spite of its main domain of service is providing education. The company offers wide range of tutoring service starting from the primary schooling to Government Administration Service (UPSC, State PSC etc.). The concepts are explained in 12-20 minutes videos with animation and graphical effect to make student concentrate during lecture. Byju’s is having 40 million registered users out of them 30 million users are with paid subscription having retention rate about more than 80%. The company is based in Bengaluru, Karnataka and it is having additional office at New Delhi. It is having Bollywood star Shah Rukh Khan as its face of brand adve